Fundamentals
If you’re in the early stages of your SEO career, or simply want to refresh your memory, the below guides revolve around the key elements for creating an effective and sustainable SEO campaign.
What is SEO?
Link Building
Measuring SEO
On-Page SEO
On-page SEO, also referred to as on-site SEO, includes the optimisation of various on-page elements such as content, page titles, meta descriptions, internal links and more.
Page Titles
Meta Description
Headings
On-Page Content
Duplicate Content
Image SEO
Technical SEO
Similar to On-page SEO, Technical SEO helps ensure your website meets the requirements of Google and other search engines. Important aspects include, redirects, URL structure, crawling, indexing, canonicals and more.
Robots.txt
HTTP Status Codes
URL Structure
Canonicals
Redirects
Page Speed
Nofollow Attribute
